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Word of Mouth - Still a thing

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Published: 
July 7, 2016

WORD OF MOUTH – STILL A THING

July 7, 2016

While people get news online at very high rates, the conversation about the news is not happening there at nearly the same rate as it is offline – people still overwhelmingly share news with others in person or over the phone.

This is even true when it comes specifically to news people get online. In the follow-up survey in real time, researchers found that when they got news online, respondents were more likely to speak with someone about the news they got than they were to do anything else, including emailing or posting about it; on average, when people got news online, they spoke with someone else about it 30% of the time, more frequently than posting about it on social media, sending it via email or text, or commenting about it on a news organization’s website.

-Excerpted from The Pew Research Center’s study The Modern News Consumer – News attitudes and practices in the digital era by Amy Mitchell, Jeffrey Gottfried, Michael Barthel and Elisa Shearer.

http://www.journalism.org/2016/07/07/the-modern-news-consumer/

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