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WAMU in Washington DC Was the "Trump Bump" Winner

March 14, 2017

In a study that included 122 News/Talk stations in 44 of the Top 50 markets spotlighting Adults 25-54, Gabe Hobbs presented his 3rd Annual 'Talk Radio Report Card' during last week's Talk Show Boot Camp in Atlanta. Among key findings showed that the formats overall share performance was up for the first time in at least the last five years. The share increased from a 2.4 to a 2.5. Looking at AQH Persons the format increased by 15% (year over year) from 2600 to 3000 AQH Persons. However, the same 3000 AQH Persons was down by 12% from the last election year.