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The Talk about Talk Radio - Forecast 2017

October 18, 2016

News/Talk radio is a delicate dance with lots of spins. How do you encourage the conversation and positions that drive ratings and buzz without offending skittish advertisers? How do you placate an angry sponsor without antagonizing your core audience? Even more important, how do you prove that water-cooler discussion translates into actual listeners when the measurement methodology is not designed for your format?