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Oh no, not another lecture on "CHANGE!!!"

Check out this quote I found recently....."Change.  It is a word that is not easily accepted, and even harder to endure.  Change is a part of life, and we learn to embrace the new challenges it brings, or we take the risk of losing sight of what matters most to us.  Now we are at a crossroads, where change surrounds everything that we do, or even who we are."

Now I will give you the sentence that appears immediately before this quote.  "Each of us has the ability to make a lasting impression or to make a meaningful change for the next generation of Sigma Chi's." 

Right.  I took these words from the monthly newsletter of the Epsilon Tau chapter of Sigma Chi at my alma mater, Murray State University.  The quotes came from a long opening letter written by undergraduate brother Mike Maxwell.  I don't know Mike as I am a few years removed from my college days.  Well OK, maybe more than a few. 

I was duly impressed with how someone who is probably 20 or 21 years old grasps a concept that we as professionals wrestle with daily and usually plug our ears, go running off to a corner and search for a towel to dry our palms. 

We are not alone in our struggle to embrace change.  It is affecting people from all walks of life and all demographics.  Most people won't figure it out.  Some will.  I want to be a part of the group that DOES figure out how to not only embrace change but to lead change.  I certainly don't have all of the answers.....yet.  But I can assure you I'm working very hard at understanding what is going on in our "business" and to adapt and lead. 

I always get a kick out of the big broadcasting giants where the CEO's and others are preaching about change and embracing change.  It has become so amusing it's like watching an episode of The Simpsons.  These companies are NOT likely to be the ones to figure out, embrace or lead change.  They are too married to old ways of thinking and are too beholdin' to Wall Street or private equity "partners."  One thing that doesn't change a lot for sure and that's, "you better make me some money!!"  Nothing wrong with that. 

By the way, of all the big companies out there I think CBS may be the one that has a shot of getting through this.  I'm impressed with their rollout of FM sports stations, not just because they are finally putting spoken word formats on FM but because of HOW they are doing it.  They are INVESTING in talent and smart product people.  Imagine that.  And their rollout of new CHR's is equally impressive.  The other companies?  Well let me put it to you this way.  If they were the Ford Motor Company, they would be putting the lot salesmen in charge of design and assembly.  Not good. 

For the most part I believe it will be the smaller, more nimble companies that innovate and lead change in the future.  It will be Alpha Broadcasting, Cox, Saga, Bonneville and a dozen or so other companies you've never heard of.  It will be syndicators like Compass Media Networks.  It will be independent minds and great thinkers that the big boys don't want anymore like Greg Moceri, Kraig Kitchin, Lionel and others.  (How's that for an eclectic group?!)  It will be people we don't even know about yet.  I could go on but the more I write the more likely I am to piss off a lot of people (and embarrass them) and hey, I gotta eat!!

But let's quit BS-ing each other here, shall we?  Let's quit pretending like these big companies run by financial guys that are P-1 to WBBR are going to somehow magically begin to invest and innovate.  Ain't happenin' captain.  It's up to the little guys.  It's up to us.  It's up to YOU.